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either-or

American  
[ee-ther-awr, ahy-ther-] / ˈi ðərˈɔr, ˈaɪ ðər- /

adjective

  1. allowing no equivocation; being limited in choice to two options.

    It's an either-or situation—you pay the bill or you lose the company's services.


either-or British  

adjective

  1. presenting an unavoidable need to choose between two alternatives

    an either-or situation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of either-or

First recorded in 1925–30

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