elevator pitch

Also el·e·va·tor speech

[el-uh-vey-ter pich]

noun

1. a brief talk or pitch intended to sell or win approval for something, as a product or business proposal.

   a two-minute elevator pitch to a prospective investor.

Word History and Origins

Origin of elevator pitch¹

First recorded in 1995–2000; from the idea of persuading someone while on an elevator moving between floors