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emotive meaning

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noun
  1. the emotional connotation of a word or expression that is used instead of one having a similar meaning but less affective quality, as the connotation of “murder” when used instead of “homicide” or “drunk” instead of “inebriated.”
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Origin of emotive meaning

First recorded in 1940–45
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018