brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

“Unlike many turnaround stories, Bath & Body Works’ brand equity is not the core issue, with nearly universal brand awareness in the U.S. and solid brand affinity from the core customer,” Barclays analysts wrote in an equity research note last week.

From The Wall Street Journal

“More investments may be required to improve brand awareness, which could weigh on returns,” RBC Capital Markets analysts Richard Chamberlain and Manjari Dhar wrote in a research note.

From The Wall Street Journal

U.S. firms can build brand awareness more easily and are stronger on the data security front.

From The Wall Street Journal

For Chinese companies, the challenge is building brand awareness and consumers’ trust in Europe, Lee added.

From The Wall Street Journal

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times