Eurocentric

American  

[yoor-uh-sen-trik, yur-] / ˌjʊər əˈsɛn trɪk, ˌjɜr- /

adjective

1. centered on Europe and Europeans.

   They have offered insightful but nonetheless Eurocentric analyses of European travelers, losing sight of the larger global context of travel.

2. considering Europe and Europeans as focal to world culture, history, economics, etc., or viewing everything through the lens of European values, attitudes, and interests.

   The style represented a celebration of Black beauty and a repudiation of Eurocentric beauty standards.

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Eurocentric British  

/ ˌjʊərəʊˈsɛntrɪk /

adjective

1. chiefly concerned with or concentrating on Europe and European culture

   the Eurocentric curriculum

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Other Word Forms

• Eurocentrism
  noun

Etymology

Origin of Eurocentric

First recorded in 1960–65; Euro- + -centric

Example Sentences

See Examples For:

Eurocentric

To catch up, Volkswagen has sought to insulate its floundering Chinese business from the Eurocentric designs and slow decision-making of its German headquarters.

From The Wall Street Journal ● Jun. 2, 2026

Eurocentric and Western beauty standards, further reinforced by 90s diet culture, also promoted skinny as the new sexy.

From Salon ● May 17, 2026

With the passage of centuries, the Eurocentric accounts that depicted Cortés as a heroic “white savior” and Moctezuma as a cowardly heathen have been eclipsed.

From Los Angeles Times ● Oct. 24, 2025

Guèye himself defended the memo as part of a broader mission to "restore African dignity and identity", particularly in the arts sector, which he believes has been overly influenced by Eurocentric beauty standards.

From BBC ● Jul. 17, 2025

NOTE: You may find the terms "Western" and "Non-Western" to be too Eurocentric, but they are very well entrenched, so you'll need to know what they mean.

From "Understanding Basic Music Theory" by Catherine Schmidt-Jones and Russel Jones