euphemism

We may note here the euphemistic tendency to call powerful spirits by propitiatory names.

But this is the usual attitude of the folk towards the "Good People," as indeed their euphemistic name really implies.

It is said that on this occasion they were first called Eumenides (“the kindly”), a euphemistic variant of their real name.

The Pioneer was as euphemistic in speaking of death as was the Greek or Roman of classic times.

They trace their origin to the same source whence come the notions of propitiating the fairies by euphemistic names.