extended reality

[ik-sten-did ree-al-i-tee]

noun

Digital Technology.

1. an environment or experience that combines virtual and physical realities through the use of computer technology or wearable technologies, as in augmented reality, mixed reality, virtual reality, or any similar mediated reality: XR

   Immersive digital advertising uses extended reality to create the most engaging ad experiences around.

Word History and Origins

Origin of extended reality¹

First recorded in 1950–55 in a theological or philosophical sense, and in 2010–15 in its current sense

Example Sentences

On Wednesday, Zuckerberg met LG Electronics CEO William Cho for two hours to discuss business strategies and considerations for extended reality — also known as XR — device development, LG said in a statement.

Read more on Seattle Times

“We’re extended into creature level… like extended reality.”

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The researchers say their prototype demonstrates the usefulness of metasurfaces for effective small-scale low-power imaging solutions for facial recognition, robotics and extended reality.

Read more on Science Daily

Apple could also vault to the forefront of the XR market — a term for extended reality, similar to virtual reality, Mr. Fieldhack said.

Read more on New York Times

Virtual and extended reality production will be among the focuses.

Read more on Seattle Times