extended reality

American  

[ik-sten-did ree-al-i-tee] / ɪkˈstɛn dɪd riˈæl ɪ ti /

noun

Digital Technology.

1. an environment or experience that combines virtual and physical realities through the use of computer technology or wearable technologies, as in augmented reality, mixed reality, virtual reality, or any similar mediated reality: XR

   Immersive digital advertising uses extended reality to create the most engaging ad experiences around.

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Etymology

Origin of extended reality

First recorded in 1950–55 in a theological or philosophical sense, and in 2010–15 in its current sense

Example Sentences

The researchers say their prototype demonstrates the usefulness of metasurfaces for effective small-scale low-power imaging solutions for facial recognition, robotics and extended reality.

From Science Daily • Feb. 2, 2024

Apple could also vault to the forefront of the XR market — a term for extended reality, similar to virtual reality, Mr. Fieldhack said.

From New York Times • Jun. 5, 2023

“We are entering an era in which extended reality will drive commerce, entertainment, education, social connection, and wellbeing,” the company’s CEO and co-founder Aaron Wisniewski said in a statement.

From Seattle Times • Jan. 8, 2023

Zuckerberg's comments there reflect a shift in tone and emphasis after focusing heavily on extended reality hardware and software investments since announcing a long-term ambition to build out an immersive metaverse last year.

From Reuters • Nov. 18, 2022

Business Director Pippa Bostock told the BBC one of the benefits of working with extended reality is sustainability, enabling firms to host and attend events digitally rather than having to travel.

From BBC • May 3, 2022