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facebar

British  
/ ˈfeɪsˌbɑː /

noun

  1. a wrestling hold in which a wrestler stretches the skin on his opponent's face backwards

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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The key is getting those users to stick with Yahoo products to do things such as buy digital magazine subscriptions through its Livestand iPad app, network with friends via its Social Sentiment Slider and Facebar features and even watch TV accompanied by the IntoNow iPad app.

From Scientific American