facing

American  

[fey-sing] / ˈfeɪ sɪŋ /

noun

1. a covering in front, for ornament, protection, etc., as an outer layer of stone on a brick wall.

2. a lining applied to the edge of a garment for ornament or strengthening.

3. material turned outward or inward, as a cuff or hem.

4. facings, coverings of a different color applied on the collar, cuffs, or other parts of a military coat.

---

facing British  

/ ˈfeɪsɪŋ /

noun

1. a piece of material used esp to conceal the seam of a garment and prevent fraying

2. (usually plural) a piece of additional cloth, esp in a different colour, on the collar, cuffs, etc, of the jacket of a military uniform, formerly used to denote the regiment

3. an outer layer or coat of material applied to the surface of a wall

4. marketing an area of retail shelf space

---

Etymology

Origin of facing

First recorded in 1350–1400; Middle English; face + -ing ¹

Example Sentences

While that adds to the affordability challenges facing the industry, experts and automakers say it is too soon to determine the war's overall impact on sales.

From Barron's

Bruce Smith, chief executive of Voltava, is one supplier facing such gaps.

From The Wall Street Journal

I had so much built-up anxiety about facing my own numbers, but seeing my boyfriend lay his cards on the table gave me the courage to finally log in and look at mine.

From MarketWatch

Asian nations are facing a major energy crisis as a result of the Iran war, with a sharp fall in crude shipments and few alternatives, global maritime analytics firm Kpler told AFP on Tuesday.

From Barron's

That’s not to say the company isn’t facing its own problems.

From Barron's