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brand leader

British  

noun

  1. marketing a product with the highest number of total sales within its category

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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They’re arguably the brand leader in this stuff.

From The Guardian Sep. 5, 2018

After the initial campaign, sales shot up and Ronseal became brand leader.

From BBC Jan. 8, 2013

“We wanted something quite different from a traditional library, and Prosper came to mind immediately,” says Paul James, global brand leader at St. Regis Hotels & Resorts.

From Slate Jan. 1, 2012

The monarchy may look like the brand leader for “keeping faith with the past,” but in truth, it wields change to its purposes.

From BusinessWeek Nov. 14, 2011

That’s where Monopoly Live came in,” said Jane Ritson-Parsons, global brand leader for Monopoly.

From New York Times Feb. 16, 2011

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