native advertising

American  

[ney-tiv ad-ver-tahy-zing] / ˈneɪ tɪv ˈæd vərˌtaɪ zɪŋ /

noun

1. paid advertising content on a website or social media feed that is independently produced by the advertiser but seamlessly integrated into the core content of the site or feed, conforming to its design and format.

   native advertising that is almost indistinguishable from the paper’s news stories.

2. this type of online advertising, or the practice of advertising in this way.

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Other Word Forms

• native ad noun

Etymology

Origin of native advertising

First recorded in 2010–15

Example Sentences

Taboola, founded in 2007, specializes in native advertising, operating a sprawling advertising network over thousands of well-known websites, including CNBC, NBC News and Insider.

From New York Times • Nov. 28, 2022

Med students aren’t alone here—physicians and residents have also engaged in native advertising for brands on platforms like Instagram in recent years.

From Slate • Nov. 29, 2018

According to a person familiar with Axios’s pitch to investors, the company brought in more than $10 million in revenue in its first seven months, mostly through short-form native advertising that appears in between stories.

From The Wall Street Journal • Nov. 17, 2017

As it stands today, Reddit lets brands create native advertising in the form of posts with a "promoted" tag.

From The Verge • Jul. 26, 2016

BuzzFeed doesn’t run display ads at all: the advertising it solicits, accepts and places on its site and promotes on social media is native advertising, sometimes known as sponsored content, and includes sponsored videos.

From The Guardian • Jun. 6, 2016