pure and simple

Idioms  

1. No more and no less, plainly so, as in This so-called educational video is really a game, pure and simple. This expression is very nearly redundant, since pure and simple here mean “plain” and “unadorned.” Oscar Wilde played on it in The Importance of Being Earnest (1895): “The truth is rarely pure and never simple.” [Second half of 1800s]

---

Example Sentences

See Examples For:

pure and simple

Money, pure and simple, is a main reason.

From Barron's ● Mar. 6, 2026

That is honesty and respect for our years of following you, pure and simple.

From Los Angeles Times ● Jul. 21, 2023

"Peskov is just lying there, pure and simple," Kirby said.

From Reuters ● May 4, 2023

McTominay's second was a joy, pure and simple.

From BBC ● Mar. 28, 2023

To her way of thinking, they were a team, pure and simple, and she gave without counting the cost.

From "The Woman All Spies Fear" by Amy Butler Greenfield

Related Words

• authentic
• bright
• classic
• natural
• neat
• perfect
• plain
• real
• simple
• transparent
• true
• unadulterated