first run

American  

noun

Movies.

1. the initial exhibition period for a film.

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Other Word Forms

• first-run adjective

Etymology

Origin of first run

First recorded in 1910–15

Example Sentences

But the South Korean firm recently said the device wouldn’t get restocked globally after inventory from the small-batch first run sells out.

From The Wall Street Journal

His mantra, "si, se puede" - which means "yes, we can" in Spanish - has been adopted by activists and politicians who came after him, and was even used by Barack Obama's presidential campaign during his first run for office.

From BBC

Millet considers the first run of Theatre Obscure to be an experiment in how much touch and scent audiences may want to endure.

From Los Angeles Times

NBCUniversal is cutting “Access Hollywood” and several other of its daytime talk shows, effectively ending its first run syndication business as daytime television atrophies.

From Los Angeles Times

The audience levels needed to generate enough ad revenue to support first run programming in daytime no longer exists.

From Los Angeles Times