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niche market

British  

noun

  1. a demand for a very specialized product or commodity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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"But even so, I think people in the US are so used to big cars. This will still be a niche market."

From BBC Jan. 20, 2026

Cody Blanchard is hoping his Heritage Gold Rush can serve the niche market -- and help him turn a hobby into a thriving business.

From Barron's Nov. 2, 2025

Working with my cousin Luca, I started bringing in tractors, and we created a niche market.

From The Wall Street Journal Oct. 19, 2025

At the same time, there’s a new niche market for containerless, “zero-waste,” grocery stores such as Re_Grocery in Los Angeles.

From Los Angeles Times Oct. 24, 2024

A big name in this niche market is the California-based Curry Pizza House, which owns 23 branches in California, Texas and Nevada and is now expanding to Oregon and Washington.

From Seattle Times Apr. 6, 2024

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