flack

1
[flak]Slang.
verb (used without object)
  1. to serve as a press agent or publicist: to flack for a new rock group.
verb (used with object)
  1. to promote; publicize: to flack a new record.

Origin of flack

1
1935–40; said to be after Gene Flack, a movie publicity agent
Can be confusedflack flak
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for flacking

flack

1
noun
  1. mainly US and Canadian a press or publicity agent

Word Origin for flack

C20: of unknown origin

flack

2
noun
  1. a variant spelling of flak
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for flacking

flack

n.

"publicity or press agent," 1945, also as a verb by that year, said to have been coined in show biz magazine "Variety" (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak. There was a Gene Flack who was an advertising executive in the U.S. during the 1940s, but he seems to have sold principally biscuits, not movies.

Online Etymology Dictionary, © 2010 Douglas Harper