flavor of the month

American  

noun

1. Informal. the subject of intense, usually temporary interest; the current fashion.

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Etymology

Origin of flavor of the month

First recorded in 1975–80

Example Sentences

With Warren Buffett gone, ketchup is no longer flavor of the month.

From Barron's • Jan. 21, 2026

If you’re fortunate, you might be the flavor of the month for a moment, but then you’ve got to keep yourself on the menu.

From New York Times • Jun. 17, 2022

Elon Musk may be Time magazine’s Person of the Year, but he is not the flavor of the month in China.

From Washington Post • Dec. 28, 2021

"Brokers will always chase the trends with regards to facilitating market access to whatever the flavor of the month is ... for the sake of their short-term profitability," he said.

From Reuters • Oct. 29, 2021

Especially when the flavor of the month is shock and awe.

From "Anthem of a Reluctant Prophet" by Joanne Proulx