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flavor of the month

American  

noun

  1. Informal. the subject of intense, usually temporary interest; the current fashion.


Etymology

Origin of flavor of the month

First recorded in 1975–80

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

With Warren Buffett gone, ketchup is no longer flavor of the month.

From Barron's • Jan. 21, 2026

Manville, who describes herself as “full of energy,” knows a flavor of the month is ephemeral.

From Los Angeles Times • Jul. 15, 2022

Elon Musk may be Time magazine’s Person of the Year, but he is not the flavor of the month in China.

From Washington Post • Dec. 28, 2021

As other stars were contemplated, Arnaz said, “None of them made me happy. It was always like, who’s the flavor of the month? Who’s got the hot movie of the minute?”

From New York Times • Dec. 26, 2021

Especially when the flavor of the month is shock and awe.

From "Anthem of a Reluctant Prophet" by Joanne Proulx

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