flavor of the month

American  

noun

1. Informal. the subject of intense, usually temporary interest; the current fashion.

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Etymology

Origin of flavor of the month

First recorded in 1975–80

Example Sentences

“I felt that I didn’t want to be the flavor of the month,” she recalls of her newfound success, and so she dared collectors to “put vomit over your couch.”

From New York Times

For his part, Stillman sees the decision as an abandonment of the original vision for Prime Video in favor of a new flavor of the month: IP, or intellectual property.

From Los Angeles Times

Baskin-Robbins debuted a new flavor of the month on Wednesday: “Chick’n & Waffles,” a sweet-and-savory take on a popular brunch item.

From Los Angeles Times

“Every couple years there’s a new instrument that investment bankers come up with, and it’s creative and it becomes the flavor of the month and everyone starts to use that. This could be the same thing.”

From New York Times

Manville, who describes herself as “full of energy,” knows a flavor of the month is ephemeral.

From Los Angeles Times