flip side

American  

noun

Informal.

1. the reverse and usually less popular side of a phonograph record.

2. an opposite, reverse, or sharply contrasted side or aspect of something or someone.

   The flip side of their charitable activities is a desire for publicity.

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flip side British  

noun

1. another term for B-side

2. another, less familiar aspect of a person or thing

   the flip side of John Lennon

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Etymology

Origin of flip side

First recorded in 1945–50

Example Sentences

“But the flip side of that was being able to sort of hide out, and not show my face. I would just go on these long walks, weeping.”

From Los Angeles Times

On the flip side, they could play it very safe and bring in a veteran DJ like Tony Blackburn whose radio career spans more than 60 years.

From BBC

The flip side to GenAI’s disappointing pace is the lightning speed that newer and more advanced AI models, particularly from Anthropic’s Claude, are having—perhaps most notably on software and services companies.

From Barron's

“But the flip side of not ‘looking right’ means you can walk away from it completely and never ask yourself if that’s actually out of respect, or just out of fear.”

From Literature

"That could be massive. On the flip side, it could be massive for Arsenal as well if they win. It is a really exciting game that carries huge significance for both teams."

From BBC