flogging

American  

[flog-ing, flaw-ging] / ˈflɒg ɪŋ, ˈflɔ gɪŋ /

noun

1. a beating, especially with a whip or scourge.

   Punishments included public flogging, imprisonment, or death by stoning.

2. aggressive promotion or advertising.

   The writer is annoyed by the flogging and over-coverage of the World Cup, a sporting event he claims few Americans know or care much about.

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Etymology

Origin of flogging

flog + -ing ¹ ( def. )

Example Sentences

When he was first brought into the attack on day three, Head pounced immediately, flogging boundaries from each of the Durham seamer's first three balls.

From BBC • Apr. 1, 2026

But opportunities like last week’s flogging of the new Porsche 911 Turbo S on Circuito Ascari are rare and require considerable schlepping.

From The Wall Street Journal • Nov. 6, 2025

But it’s also part of Netflix’s “rise and fall” true crime genre, cautioning against believing in figures like Johnson, who hooks young men by flogging a version of caveman masculinity that associates virility with dominance.

From Salon • Jun. 1, 2025

After witnessing a sailor’s flogging, Cândido led a revolt against regular whipping by officers in 1910.

From Seattle Times • Jan. 29, 2024

And if someone had told me at the time that this flogging clergyman was one day to become the Archbishop of Canterbury, I would never have believed it.

From "Boy: Tales of a Childhood" by Roald Dahl

Related Words

• whipping