focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

His three sons and nine grandchildren are a particularly helpful focus group.

From The Wall Street Journal • Sep. 30, 2025

Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

From Salon • Apr. 29, 2025

And so they did the test and the folks in the focus group were asked if they they loved the show.

From Los Angeles Times • Jun. 6, 2024

One focus group conducted by the polling group More in Common on Thursday night reported the issue was raised unprompted by members of the public thinking about who to choose.

From BBC • May 31, 2024