focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

She conducts a focus group of social workers for a documentary in order to try to understand Jeremy’s behavior and the treatment he got at the time.

From Los Angeles Times • Apr. 24, 2026

The members are a demographically mixed bunch that might have been assembled for a focus group, or by one.

From The Wall Street Journal • Apr. 23, 2026

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

I’ve been reviewing some focus group data, and participants shared that this education was critical in helping them feel comfortable and confident in preparing the foods they were purchasing with their WIC benefits.

From Salon • Sep. 26, 2024

In Manchester, Greg objected to the way that Downing Street had defended the decisions, telling the focus group it’s “the most ridiculous bit because he's obviously loaded”.

From BBC • Sep. 21, 2024