focus group

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noun

a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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His boss, whom he admires, is waiting to meet with him about the big project.

His boss, who he admires, is waiting to meet with him about the big project.

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Origin of focus group

First recorded in 1975–80

Words nearby focus group

focometer, Focsani, fo'c's'le, focus, focused strategy, focus group, focusing cloth, focus puller, fodder, fodderbeet, fodgel

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use focus group in a sentence

Curry says the team at College Cash has been working with a “national gig economy platform” to run a pilot of the integration and has run focus groups showing that users are more likely to tip when they know that money goes toward erasing loan debt.
A Dallas-based founder looks to tackle the student loan crisis with his startup, College Cash|Lucas Matney|February 11, 2021|TechCrunch
The program, “TraumAnon,” is being tested in a focus group with the Aurora Police department in Colorado.
After Capitol riots, desperate families turn to groups that ‘deprogram’ extremists|Paulina Villegas, Hannah Knowles|February 5, 2021|Washington Post
The Voter Participation Center, which in a normal year would have deployed canvassers door-to-door to get out the vote, instead conducted focus groups in April and May to find out what would get people to vote by mail.
The Secret History of the Shadow Campaign That Saved the 2020 Election|Molly Ball|February 4, 2021|Time
We’ve had a lot of unrest and instability and disequilibrium during the last nine months, for sure, and we’ve had a lot of focus groups and planned times to talk about things, like equity and students’ experiences in our school’s discipline system.
How a high school principal in Oregon is helping her school process the Capitol siege|Lydia Belanger|January 9, 2021|Fortune

The data to support Hive was there, and it kept growing, especially as we started doing focus groups and talking to friend groups with this kind of mindset.
The online grocery startup betting big on the pandemic shift in grocery shopping|Rachel King|January 3, 2021|Fortune
“I have more freedom to be like, ‘okay, stop it’,” one woman in a Houston focus group said.
Waitressing Is One of the Worst Jobs for Sexual Harassment|Brandy Zadrozny|October 8, 2014|DAILY BEAST
Stop tweeting, texting, blogging, watching cable news, and obsessing about polls, lost planes, and focus group-driven politicians.
The Timeless Beauty of Baseball|Mike Barnicle|March 30, 2014|DAILY BEAST
This makes the question then sound a bit like an AT&T kindergarten focus group ad.
Millennials Unfriend Democrats|Kristen Soltis Anderson|March 11, 2014|DAILY BEAST
If the CNN focus-group line is to be believed, viewers were disappointed that he pivoted back so soon.
Mitt Romney’s Soft Sell|Michelle Cottle|October 23, 2012|DAILY BEAST
The CNN focus group found that the intense awkward interjections alienated swing voters and women in particular.
Hall Monitor Mitt’s Missed Chance|John Avlon|October 17, 2012|DAILY BEAST

British Dictionary definitions for focus group

focus group

noun

a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012