focus group

American  

noun

• focus groups
  plural

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Other Word Forms

Noun Inflected Forms

• focus groups
  plural

Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

See Examples For:

focus group

But the focus group captured a small but important trend.

From Salon ● May 13, 2026

His three sons and nine grandchildren are a particularly helpful focus group.

From The Wall Street Journal ● Sep. 30, 2025

“It is a closely guarded family recipe that has been handed down through the generations,” Greif said, adding that focus group data showed the brand’s canned products were “just as good as homemade.”

From Los Angeles Times ● Apr. 28, 2025

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

From BBC ● Apr. 28, 2025

I conducted a small, informal focus group consisting of my new-parent friends, who range geographically from Oxford, England, to Los Angeles.

From Slate ● Jan. 11, 2025