focus group

See more synonyms for focus group on Thesaurus.com

noun

a representative group of people questioned together about their opinions on political issues, consumer products, etc.

Origin of focus group

First recorded in 1975–80

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for focus group

Contemporary Examples of focus group

If the CNN focus-group line is to be believed, viewers were disappointed that he pivoted back so soon.
Mitt Romney’s Soft Sell
Michelle Cottle
October 23, 2012
Despite Clinton, did anyone really assume that the Obama campaign entered this fray without research and focus-group data?
Does Barack Obama Need a Friend Like Bill Clinton?
Robert Shrum
June 11, 2012

British Dictionary definitions for focus group

focus group

noun

a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012