focus group

American  

noun

focus groups plural

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Other Word Forms

Noun Inflected Forms

• focus groups
  plural

Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

Sarah Longwell recently screened a tape of a focus group of Catholic participants discussing President Trump’s criticism of Pope Leo XIV, rewatching key interactions like a sports coach reviewing tapes.

From The Wall Street Journal • Jun. 13, 2026

But the focus group captured a small but important trend.

From Salon • May 13, 2026

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

Luke Tryl, director of focus group and polling company More in Common, argues that this link is not necessarily as direct as it may seem.

From BBC • Nov. 4, 2025

“It is a closely guarded family recipe that has been handed down through the generations,” Greif said, adding that focus group data showed the brand’s canned products were “just as good as homemade.”

From Los Angeles Times • Apr. 28, 2025