focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

That gives us a sort of real-time focus group for what we’re seeing during the telecast and the reactions to it on social media.

From The Wall Street Journal

It might be like getting a medical diagnosis from a focus group.

From The Wall Street Journal

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's

Luke Tryl, director of focus group and polling company More in Common, argues that this link is not necessarily as direct as it may seem.

From BBC

His three sons and nine grandchildren are a particularly helpful focus group.

From The Wall Street Journal