focus group

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

focus group

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

Word History and Origins

Origin of focus group¹

First recorded in 1975–80

Example Sentences

Luke Tryl, director of focus group and polling company More in Common, argues that this link is not necessarily as direct as it may seem.

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Fresh on the heels of another focus group and poll-tested report from the centrist Welcome PAC, the Democratic consultant class is once again arguing that the party should stick to bland policy platform-driven campaigns.

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While some of Bush’s boldest positions have aged well, many of the supposedly safe, focus group–tested, consultant-driven decisions that establishment Democrats made in 2024 have not.

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His three sons and nine grandchildren are a particularly helpful focus group.

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Everytown gathered a focus group of 43 survivors of this type of violence last year, and participants reported that children were witnesses in 43 percent of domestic-violence homicide suicides.

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