focus group

American  

noun

• focus groups
  plural

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Other Word Forms

Noun Inflected Forms

• focus groups
  plural

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Etymology

Origin of focus group

First recorded in 1975–80

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Example Sentences

See Examples For:

focus group

If you ask someone how many times in a focus group they’ve heard, “I’m one disease away from bankruptcy,” it would be a million.

From The Wall Street Journal ● Nov. 3, 2026

At times, this makes the humble viewer feel a bit like a guinea pig in a focus group; the audience’s reactions are integral to measuring the film’s success.

From Salon ● Sep. 19, 2026

She conducts a focus group of social workers for a documentary in order to try to understand Jeremy’s behavior and the treatment he got at the time.

From Los Angeles Times ● Apr. 24, 2026

Luke Tryl, director of focus group and polling company More in Common, argues that this link is not necessarily as direct as it may seem.

From BBC ● Nov. 4, 2025

I conducted a small, informal focus group consisting of my new-parent friends, who range geographically from Oxford, England, to Los Angeles.

From Slate ● Jan. 11, 2025

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