focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

---

focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

---

Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

Focus group research was “mainly done by the largest museums,” McIntyre said, because of the cost involved.

From New York Times • Feb. 5, 2024

Focus group participants, he recalled, would say: “‘Why are you giving me a scone with chicken?

From New York Times • Nov. 22, 2021

Focus group studies may need the approval of mandatory university boards that monitor research involving human subjects.

From Seattle Times • Dec. 16, 2016

Focus group responses received by Pew indicate that the insurance and thermostat scenarios hit respondents close to home.

From Washington Post • Jan. 14, 2016

Focus group participant Chad Whitaker, 41, a small business owner, said he is leaning toward supporting Romney, even though he’s not very excited about him.

From BusinessWeek • Dec. 12, 2011