focus group

American  

noun

• focus groups
  plural

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Other Word Forms

Noun Inflected Forms

• focus groups
  plural

Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

See Examples For:

focus group

She conducts a focus group of social workers for a documentary in order to try to understand Jeremy’s behavior and the treatment he got at the time.

From Los Angeles Times ● Apr. 24, 2026

That gives us a sort of real-time focus group for what we’re seeing during the telecast and the reactions to it on social media.

From The Wall Street Journal ● Mar. 13, 2026

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

From BBC ● Apr. 28, 2025

I conducted a small, informal focus group consisting of my new-parent friends, who range geographically from Oxford, England, to Los Angeles.

From Slate ● Jan. 11, 2025

I’ve been reviewing some focus group data, and participants shared that this education was critical in helping them feel comfortable and confident in preparing the foods they were purchasing with their WIC benefits.

From Salon ● Sep. 26, 2024