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Synonyms

focus group

American  

noun

  • focus groups
    plural
  1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.


focus group British  

noun

  1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Noun Inflected Forms


Etymology

Origin of focus group

First recorded in 1975–80


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

A few months later, Mattson, the California-based food developer, gathered a focus group of GLP-1 users who’d lost pounds in the double digits or more since starting the drugs.

From The Wall Street Journal ● Aug. 19, 2026

She conducts a focus group of social workers for a documentary in order to try to understand Jeremy’s behavior and the treatment he got at the time.

From Los Angeles Times ● Apr. 24, 2026

Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

From Salon ● Apr. 29, 2025

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

From BBC ● Apr. 28, 2025

I conducted a small, informal focus group consisting of my new-parent friends, who range geographically from Oxford, England, to Los Angeles.

From Slate ● Jan. 11, 2025

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