focus group

American  

noun

• focus groups
  plural

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Other Word Forms

Noun Inflected Forms

• focus groups
  plural

Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

See Examples For:

focus group

She conducts a focus group of social workers for a documentary in order to try to understand Jeremy’s behavior and the treatment he got at the time.

From Los Angeles Times ● Apr. 24, 2026

It might be like getting a medical diagnosis from a focus group.

From The Wall Street Journal ● Mar. 12, 2026

Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

From Salon ● Apr. 29, 2025

I conducted a small, informal focus group consisting of my new-parent friends, who range geographically from Oxford, England, to Los Angeles.

From Slate ● Jan. 11, 2025

And when that was shown to a focus group, one parent said they would “really want” their child to go there, while another “absolutely wouldn’t”.

From BBC ● Nov. 21, 2024