focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

She conducts a focus group of social workers for a documentary in order to try to understand Jeremy’s behavior and the treatment he got at the time.

From Los Angeles Times • Apr. 24, 2026

The members are a demographically mixed bunch that might have been assembled for a focus group, or by one.

From The Wall Street Journal • Apr. 23, 2026

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

From Salon • Apr. 29, 2025

"You think they are going to be nutritionally good for your child," said one parent, Hazel, during a focus group on baby food pouches at Leeds University.

From BBC • Apr. 28, 2025