focus group

American  

noun

1. a representative group of people questioned together about their opinions on political issues, consumer products, etc.

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focus group British  

noun

1. a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research

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Etymology

Origin of focus group

First recorded in 1975–80

Example Sentences

That gives us a sort of real-time focus group for what we’re seeing during the telecast and the reactions to it on social media.

From The Wall Street Journal • Mar. 13, 2026

This means that at any one time, there isn’t a large focus group to drive solutions.

From Barron's • Mar. 12, 2026

Two members of the focus group, a Latina who works in finance and a white man who is retired, offered these pointed responses:

From Salon • Apr. 29, 2025

“It is a closely guarded family recipe that has been handed down through the generations,” Greif said, adding that focus group data showed the brand’s canned products were “just as good as homemade.”

From Los Angeles Times • Apr. 28, 2025

And when that was shown to a focus group, one parent said they would “really want” their child to go there, while another “absolutely wouldn’t”.

From BBC • Nov. 21, 2024