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product placement

British

noun

the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The game also embraces the series' tradition of shameless high-end product placement, including luxury Omega watches and Aston Martin cars.

From BBC • May 24, 2026

Here’s how Hollywood got hooked on hygiene product placement.

From The Wall Street Journal • Mar. 18, 2026

The Parmigiano Reggiano Consortium, the governing body of the Italian cheese, has reportedly signed with United Talent Agency in order to pursue product placement opportunities in film and TV projects.

From Los Angeles Times • Nov. 20, 2025

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

From Barron's • Oct. 9, 2025

My backpack, of blessed memory, could fit four schoolbooks in it, but the Kellner & Newton Messenger Bag was clearly designed for product placement and not storage capacity.

From "Darius the Great Is Not Okay" by Adib Khorram

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023