profiling

[ proh-fahy-ling ]
/ ˈproʊ faɪ lɪŋ /

noun

the use of personal characteristics or behavior patterns to make generalizations about a person, as in gender profiling.
the use of these characteristics to determine whether a person may be engaged in illegal activity, as in racial profiling.

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British Dictionary definitions for profiling

profiling
/ (ˈprəʊˌfaɪlɪŋ) /

noun

the practice of categorizing people and predicting their behaviour according to particular characteristics such as race or ageracial profiling
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012