geodemographics

British

/ ˌdʒiːəʊdɛməˈɡræfɪks /

plural noun

(functioning as singular) the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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We believed we could extract and analyze and make some sense of data in a way that was more insightful than traditional methods of understanding customers, which, at that time, was market research—as in talking to customers and asking some questions, or some techniques like geodemographics, looking at where your customers lived and using the statistics about the area to describe the customers.

From Forbes

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023