geodemographics

/ ˌdʒiːəʊdɛməˈɡræfɪks /

plural noun

(functioning as singular) the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research

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Example Sentences

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We believed we could extract and analyze and make some sense of data in a way that was more insightful than traditional methods of understanding customers, which, at that time, was market research—as in talking to customers and asking some questions, or some techniques like geodemographics, looking at where your customers lived and using the statistics about the area to describe the customers.