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geodemographics

British  
/ ˌdʒiːəʊdɛməˈɡræfɪks /

plural noun

  1. (functioning as singular) the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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