verb (used with object)
verb (used without object)
Origin of gimmick
Examples from the Web for gimmick
Critics praised his crooning, even if they regarded it little more than a gimmick.Future Makes Us Rethink Everything We Thought We Knew About Rap Artists|Luke Hopping|December 15, 2014|DAILY BEAST
The old showbiz saying is “you gotta have a gimmick,” and Minaj has wisely gotten a few.Nicki Minaj’s Ass-tastic ‘Anaconda’ Video and the Curse of the Butt Career|Kevin Fallon|August 21, 2014|DAILY BEAST
Daylyt downplayed the gimmick, later claiming on Twitter that it was his way of saying he was finished with battle rap.
“The entire thing was supposed to be a gimmick ... just a small gimmick in the corner of the festival,” he says.
But I had to come up with a way to make the style match the content (rather than it merely being a gimmick).
He knew from the word that the scientist had immediately spotted some reason why his gimmick wouldn't work.
We'd need several contestants, because the gimmick could be worked on every big money quiz.
Then you've got to waste a lot of time looking for the gimmick if you're going to follow it through.The Great Gray Plague|Raymond F. Jones
You're going to keep up with me, drink for drink, until I can eyeprint that gimmick of yours—or else I stop drinking.The Ego Machine|Henry Kuttner
Everyone had a little sideline, a gimmick, to put one over on whoever was gullible enough to swallow it.The House from Nowhere|Arthur G. Stangland
Word Origin for gimmick
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.