gold-plating

[ gohld-pley-ting ]
/ ˈgoʊldˈpleɪ tɪŋ /

noun

the incorporation of costly and unnecessary features or refinements into a product or structure.
any expensive nonessential item, convenience, or feature: an apartment with a sauna and other gold-plating.

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Origin of gold-plating

First recorded in 1960–65
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020