or good will
- friendly disposition; benevolence; kindness.
- cheerful acquiescence or consent.
- Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Origin of goodwill
SynonymsSee more synonyms for goodwill on Thesaurus.com
1. friendliness. See favor.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- a feeling of benevolence, approval, and kindly interest
- (modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
- willingness or acquiescence
- accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Word Origin and History for good will
Old English godes willan "virtuous, pious, upright," also "state of wishing well to another." One-word form goodwill (18c.) is used especially in commercial senses.
Online Etymology Dictionary, © 2010 Douglas Harper