goodwill
or good will
[ good-wil ]
/ ˈgʊdˈwɪl /
noun
friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
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Nearby words
goods wagon, goods yard, goodspeed, goodspeed, edgar johnson, goodwife, goodwill, goodwilly, goodwin sands, goodwood, goody, goody two shoes
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
British Dictionary definitions for good will
goodwill
/ (ˌɡʊdˈwɪl) /
noun
a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for good will
good will
Old English godes willan "virtuous, pious, upright," also "state of wishing well to another." One-word form goodwill (18c.) is used especially in commercial senses.
Online Etymology Dictionary, © 2010 Douglas Harper