goodwill

or good will

[ good-wil ]
/ ˈgʊdˈwɪl /

noun

friendly disposition; benevolence; kindness.
cheerful acquiescence or consent.
Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

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transliterate

Origin of goodwill

before 900; Middle English; Old English gōd willa. See good, will2
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020

British Dictionary definitions for good will

goodwill
/ (ˌɡʊdˈwɪl) /

noun

a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwillthe government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012