greenhushing

American

[green-huhsh-ing] / ˈgrinˌhʌʃ ɪŋ /

noun

the practice of a company not reporting its sustainability efforts, often in order to avoid scrutiny.

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greenhushing

While advertising authorities have banned some ads, they say airlines should be allowed to discuss improvements in order to prevent "greenhushing", or allowing the issue to disappear from discussion.

From Reuters ● Sep. 13, 2023

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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023