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brand awareness

British

noun

marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times • Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's • Jan. 8, 2026

“More investments may be required to improve brand awareness, which could weigh on returns,” RBC Capital Markets analysts Richard Chamberlain and Manjari Dhar wrote in a research note.

From The Wall Street Journal • Nov. 21, 2025

While no programming changes are planned, the rebranding will be a test in an age when brand awareness is difficult to achieve as the media marketplace is highly fractured.

From Los Angeles Times • Nov. 14, 2025

It uses heavy advertising, including its pitchwoman Flo External link, to build brand awareness.

From Barron's • Oct. 24, 2025

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023