guerrilla marketing

American  

[guh-ril-uh mahr-ki-ting] / gəˈrɪl ə ˈmɑr kɪ tɪŋ /

Sometimes guerrilla advertising

noun

1. a low-cost, nontraditional advertising strategy that uses imaginative presentation, as graffiti or public art installations, and interactive experiences, as stunts or treasure hunts.

   Successful guerrilla marketing is spread virally from person to person, online or by word of mouth.

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Etymology

Origin of guerrilla marketing

Coined by Jay Conrad Levinson, U.S. business writer (1933-2013), the title of his 1984 book

Example Sentences

The hike, one of more than 30 “Don’t Die Meet-Ups” around the world that day, was a cross between community-building and a guerrilla marketing tactic.

From New York Times • Jan. 12, 2024

Dayish said he and his siblings felt compelled to do something to make life brighter on the Navajo Nation, especially after the way the community responded to their guerrilla marketing campaign for “Parole.”

From Washington Times • Dec. 2, 2020

Derreck Johnson: Is this some sort of guerrilla marketing tactic for an upcoming Zoom call?

From Slate • Apr. 21, 2020

It’s a brand that’s becoming synonymous in Russia—and increasingly overseas—not only with cutting-edge restaurant and delivery management but also guerrilla marketing.

From Seattle Times • Oct. 20, 2019

With money too tight to pay for any advertising, the partners came up with a guerrilla marketing idea.

From BBC • Apr. 3, 2016