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product placement

British

noun

the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The game also embraces the series' tradition of shameless high-end product placement, including luxury Omega watches and Aston Martin cars.

From BBC • May 24, 2026

Here’s how Hollywood got hooked on hygiene product placement.

From The Wall Street Journal • Mar. 18, 2026

Instead of being concerned with product placement, they had an innate understanding of what their office symbolizes and demands.

From Salon • Mar. 9, 2026

These range from getting paid by for clicks and views, to payments from brands for product placement, and earning commissions when followers buy promoted items.

From Barron's • Oct. 9, 2025

The Shills, The Corporation’s wildly popular program about product placement and the teens who love it.

From "Beauty Queens" by Libba Bray

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023