hard launch
Americannoun
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a public or sudden reveal, especially of a commercial product.
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Informal. a public, dramatic, or sudden reveal of a romantic or personal relationship.
verb (used with object)
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to make a commercial product publicly available to consumers.
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Informal. to reveal something publicly, particularly a romantic or personal relationship, often in a sudden or attention-grabbing way.
Other Word Forms
Noun Inflected Forms
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The vote marked the hard launch of a new, unburdened, and final chapter in McConnell’s 40-year Senate career.
From Slate ● Jan. 28, 2025
“I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date.”
From Salon ● Feb. 29, 2024
He expects a soft launch of the service in May 2020, with a hard launch one year from now.
From New York Times ● Sep. 6, 2019
O’Donnell calls OWN’s January debut a soft launch and said she considers this Monday’s premieres of “The Rosie Show” followed by Winfrey’s “Oprah’s Lifeclass” the network’s hard launch.
From Washington Post ● Oct. 7, 2011
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
