pimp
noun
Used to describe an action that began in the past, has continued continuously, and is still in progress.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
There partygoers ate barbecue and soaked up Scharf’s other current project: over the last few months, he has been pimping people’s rides by spray-painting his signature alien characters on car roofs, siding and hoods.
From New York Times ● Jul. 29, 2013