head-to-head

American  

[hed-tuh-hed] / ˈhɛd təˈhɛd /

adjective

1. in direct confrontation, opposition, or competition.

   a head-to-head battle between the two companies.

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head-to-head British  

adjective

1. in direct competition

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noun

1. a competition involving two people, teams, etc

Etymology

Origin of head-to-head

First recorded in 1790–1800

Example Sentences

It may seem like an attempt to go head-to-head with Gilead, but in reality, the companies have partnered to develop even more powerful drugs.

From Barron's

Rather than go head-to-head with companies like Anthropic by developing its own foundation models, IBM is positioning itself as “the enterprise orchestrator of AI deployment” in his eyes.

From Barron's

The first head-to-head trial of the two drugs suggested that Mounjaro was more effective.

From BBC

An offbeat political thriller, a vampire horror film and a period drama about Shakespeare will go head-to-head Sunday at the BAFTAs, Britain's biggest film awards, setting the stage for the Oscars.

From Barron's

So they ended up moving Country House to the same date, setting up a head-to-head contest.

From BBC