herald

American  

[her-uhld] / ˈhɛr əld /

noun

1. (formerly) a royal or official messenger, especially one representing a monarch in an ambassadorial capacity during wartime.

2. a person or thing that precedes or comes before; forerunner; harbinger.

   the returning swallows, those heralds of spring.

3. a person or thing that proclaims or announces.

   A good newspaper should be a herald of truth.

4. (in the Middle Ages) an officer who arranged tournaments and other functions, announced challenges, marshaled combatants, etc., and who was later employed also to arrange processions, funerals, etc., and to regulate the use of armorial bearings.

5. an official intermediate in rank between a king-of-arms and a pursuivant, in the Heralds' College in England or the Heralds' Office in Scotland.

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verb (used with object)

1. to give news or tidings of; announce; proclaim.

   a publicity campaign to herald a new film.

2. to indicate or signal the coming of; usher in.

   Synonyms:

   tout, ballyhoo, publicize

herald British  

/ ˈhɛrəld /

noun

1. 1. a person who announces important news

   2. ( as modifier )

      herald angels

2. literary a forerunner; harbinger

3. the intermediate rank of heraldic officer, between king-of-arms and pursuivant

4. (in the Middle Ages) an official at a tournament

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verb

1. to announce publicly

2. to precede or usher in

Etymology

Origin of herald

1300–50; Middle English herau ( l ) d < Old French herau ( l ) t < Frankish *heriwald, equivalent to *heri army + *wald commander ( wield ). Compare name Harold