high concept

American  

noun

1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

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high concept British  

noun

1. 1. popular appeal

   2.  high-concept.  ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

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Etymology

Origin of high concept

First recorded in 1980–85

Example Sentences

It is a little frustrating to read a novel this unengaged with its own high concept.

From The Wall Street Journal • Jan. 30, 2026

The limited-edition soda is the latest in the company’s Creations line, which has featured other short-time soda offerings around other high concept “flavors,” including Coca-Cola Move, Coca-Cola Dreamworld, and Coca-Cola Soul Blast.

From Washington Times • Sep. 12, 2023

It’s a high concept, meeting your parents as a kid.

From Seattle Times • Apr. 22, 2022

A stray hit like Netflix’s “To The Lake” may cross over on the strength of a high concept, but there will not be a Russian “Squid Game or even “Lupin” anytime soon.

From Los Angeles Times • Mar. 2, 2022

To that high concept there can be no end save victory.

From State of the Union Address by Roosevelt, Franklin Delano