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high concept

noun
  1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.
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Origin of high concept

First recorded in 1980–85
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for high concept

high concept

noun
    1. popular appeal
    2. high-concept(as modifier)Baz Luhrmann's high-concept Romeo and Juliet
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012