a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use high concept in a sentence
In the digital era, instead of a high-stakes, high-wire act focused on high concepts, advertising has largely been reduced to a volume game.
Not by coincidence, they were first and foremost actual painters—not high-concept stunt artists.From Lady Gaga To Jay-Z, “Serious” Art Is Ruining Pop Music | James Poulos | November 24, 2013 | THE DAILY BEAST
Lacob: I wanted to be hooked by this high-concept thriller, but the pilot felt a little predictable.Fall-Winter TV Preview: Snap Judgments of 2013–14’s New Shows | Jace Lacob, Kevin Fallon | July 16, 2013 | THE DAILY BEAST
There are home objects of every shape and size: from luscious couches to high-concept design prototypes.The 4 Most Fashionable Chairs from Salone del Mobile 2013 | Isabel Wilkinson | April 12, 2013 | THE DAILY BEAST
British Dictionary definitions for high concept
high-concept (as modifier): Baz Luhrmann's high-concept Romeo and Juliet
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012