high concept

noun

1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

high concept

noun

1. 1. popular appeal

   2. high-concept. ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

Word History and Origins

Origin of high concept¹

First recorded in 1980–85

Example Sentences

Jade drew a huge crowd to the Woodsies stage, displaying her 17 years of pop experience with a slick, high concept set full of pop bangers; including a thrilling medley of songs from her old band, Little Mix.

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This is obviously a very high concept, but I think the subtext is that everyone’s got something.

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Embracing the increasingly cinematic aesthetic of stand-up specials, his new hour, which he directed and is actually closer to 50 minutes, takes his act and wraps it around an intricate high concept.

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The difference between a beat tape by Kendrick Lamar and his most recent high concept polish, for example.

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The limited-edition soda is the latest in the company’s Creations line, which has featured other short-time soda offerings around other high concept “flavors,” including Coca-Cola Move, Coca-Cola Dreamworld, and Coca-Cola Soul Blast.

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