high concept


noun

a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

Origin of high concept

First recorded in 1980–85
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for high concept

British Dictionary definitions for high concept

high concept


noun

  1. popular appeal
  2. high-concept (as modifier)Baz Luhrmann's high-concept Romeo and Juliet
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012