high concept

American  

noun

1. a simple and often striking idea or premise, as of a story or film, that lends itself to easy promotion and marketing.

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high concept British  

noun

1. 1. popular appeal

   2.  high-concept.  ( as modifier )

      Baz Luhrmann's high-concept Romeo and Juliet

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Etymology

Origin of high concept

First recorded in 1980–85

Example Sentences

Jade drew a huge crowd to the Woodsies stage, displaying her 17 years of pop experience with a slick, high concept set full of pop bangers; including a thrilling medley of songs from her old band, Little Mix.

From BBC

This is obviously a very high concept, but I think the subtext is that everyone’s got something.

From Los Angeles Times

Embracing the increasingly cinematic aesthetic of stand-up specials, his new hour, which he directed and is actually closer to 50 minutes, takes his act and wraps it around an intricate high concept.

From New York Times

The difference between a beat tape by Kendrick Lamar and his most recent high concept polish, for example.

From Los Angeles Times

The limited-edition soda is the latest in the company’s Creations line, which has featured other short-time soda offerings around other high concept “flavors,” including Coca-Cola Move, Coca-Cola Dreamworld, and Coca-Cola Soul Blast.

From Washington Times