home brand

British  

noun

1. Also called (in certain other countries): own brand. 

   1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer

   2. ( as modifier )

      home-brand products

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Example Sentences

Home brand products are cheaper than branded ones.

From Salon

Mark Tritton, who took over as Bed Bath & Beyond’s CEO in 2019, moved to revamp the retailer’s private label home brand — trying to replicate the success he had as head of merchandising at Target.

From Washington Post

The smart home brand is currently selling its 16.4-foot, colorful LED lights for just $19.99 on Amazon, which can illuminate and uplift the energy in your home.

From Los Angeles Times

Searches online for “sell my house” have soared in the United States, rising 147 percent as of July, according to an analysis of Google Trends by luxury home brand Ruby Homes.

From Washington Post

Smart home brand Arlo is running a wide array of discounts that just kicked off recently, with a bunch of its products discounted on its site — ranging from security systems to indoor and outdoor cameras.

From The Verge