house brand

American  

noun

1. a brand name used by a retailer for a product or product line made specifically for or by the retailer.

2. such a product, usually offered at a lower price than a comparable name-brand product.

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Example Sentences

In addition to food and household goods, it also sells apparel under its house brand.

From The Wall Street Journal • Mar. 25, 2026

Elsewhere, a poster of Messi stands tall in a shopping mall, announcing the imminent arrival of a coffee house brand that sponsors Argentina’s national team.

From Seattle Times • Jan. 27, 2024

A major producer, Darigold also supplies McDonald’s and Nestlé and processes Safeway’s house brand Lucerne.

From New York Times • Dec. 28, 2023

We would never have predicted that the house brand for the mega-chain where you can buy both a grill itself and the stuff to put on it would be where we’d find our winner.

From Washington Post • Jun. 29, 2022

Why, this very first trip he's sold more goods on his own say-so than on the house brand.

From John Wesley, Jr. The Story of an Experiment by Brummitt, Dan B.