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ident

British  
/ ˈaɪdɛnt /

noun

  1. a short visual image employed between television programmes that works as a logo to locate the viewer to the channel

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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When a super-recognizer makes an ident, she must submit it for “peer review,” in which a second super-recognizer—usually Eliot Porritt—renders an independent judgment.

From The New Yorker ● Aug. 15, 2016

Setting himself apart from the pack thanks to his audio ident – which is simply Derulo singing his own name – he soon turned into a household name.

From The Guardian ● Jun. 25, 2015

Games sketched ideas for the TV ident on a piece of newspaper It might have helped if he had owned a television - but he did not.

From BBC ● Dec. 2, 2013

This fairly sorrowful version of the brand is thus a subtle but effective "serving suggestion": A bespoke ident can help to create a sense of time and place – but it's not all academic.

From The Guardian ● Mar. 13, 2013

Her answer appeared beneath Maddie’s scribbling pencil: Hostile ident, track 187 Maidsend 25 miles, est height 8,500 ft.

From "Code Name Verity" by Elizabeth Wein

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