ident
noun
a short visual image employed between television programmes that works as a logo to locate the viewer to the channel
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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Examples from the Web for ident
Historical Examples of ident
Soric′ident, having teeth like the shrew; Sor′icine, pertaining to the shrew-mouse; Sor′icoid, soricine.