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ident

British  
/ ˈaɪdɛnt /

noun

  1. a short visual image employed between television programmes that works as a logo to locate the viewer to the channel

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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When a super-recognizer makes an ident, she must submit it for “peer review,” in which a second super-recognizer—usually Eliot Porritt—renders an independent judgment.

From The New Yorker Aug. 15, 2016

Setting himself apart from the pack thanks to his audio ident – which is simply Derulo singing his own name – he soon turned into a household name.

From The Guardian Jun. 25, 2015

Games sketched ideas for the TV ident on a piece of newspaper It might have helped if he had owned a television - but he did not.

From BBC Dec. 2, 2013

The current Warner Brothers ident would upset the general atmosphere of the film that follows with its garish newness, so no time is wasted in delivering the message.

From The Guardian Mar. 13, 2013

Her answer appeared beneath Maddie’s scribbling pencil: Hostile ident, track 187 Maidsend 25 miles, est height 8,500 ft.

From "Code Name Verity" by Elizabeth Wein

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