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ident

British  
/ ˈaɪdɛnt /

noun

  1. a short visual image employed between television programmes that works as a logo to locate the viewer to the channel

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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We’re assuming, given the ITV ident craze sweeping Porto, he asked for the LWT ribbon, only to be told the artist had no orange paint.

From The Guardian May 29, 2021

When a super-recognizer makes an ident, she must submit it for “peer review,” in which a second super-recognizer—usually Eliot Porritt—renders an independent judgment.

From The New Yorker Aug. 15, 2016

Sixty years ago today the BBC unveiled its first "television symbol" - a moving logo to identify a TV channel - nowadays known as an "ident".

From BBC Dec. 2, 2013

Argo was introduced with a 70s-style Warner ident to match the film's setting This week's Clip joint is by Dominic Graham, who blogs about film at Fifty Word Film Reviews.

From The Guardian Mar. 13, 2013

Her answer appeared beneath Maddie’s scribbling pencil: Hostile ident, track 187 Maidsend 25 miles, est height 8,500 ft.

From "Code Name Verity" by Elizabeth Wein

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