ident

British  

/ ˈaɪdɛnt /

noun

1. a short visual image employed between television programmes that works as a logo to locate the viewer to the channel

---

Example Sentences

New Brighton's promenade – the longest in Britain – will be most familiar to those outside the north-west of England as the location of a Channel 4 ident that includes the TV network's logo running to keep pace with a group of wheelchair racers.

From BBC

The government’s near complete reliance on data to find deportable immigrants began in 2007 with a project called IDENT, which aimed to match jail booking records against the FBI’s fingerprint database in near real time.

From Los Angeles Times

When I sit in the Berlinale Palast for the last time this weekend, the lovely starburst trailer — my favorite festival ident, a glittering rain of gold briefly coalescing into the outline of a bear — will feel starrier still.

From New York Times

We’re assuming, given the ITV ident craze sweeping Porto, he asked for the LWT ribbon, only to be told the artist had no orange paint.

From The Guardian

Ident is an industry term used to describe a moving logo shown to identify a TV channel between programmes.

From BBC