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ident

British  
/ ˈaɪdɛnt /

noun

  1. a short visual image employed between television programmes that works as a logo to locate the viewer to the channel

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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I could tell it from the moment I saw her face during that opening ident – the shooting star over the Disney castle, the background sky sunset-pink.

From The Guardian • Apr. 21, 2020

Link includes one of the great theme tunes, plus 1970s ITV ident porn.

From The Guardian • Dec. 22, 2018

When a super-recognizer makes an ident, she must submit it for “peer review,” in which a second super-recognizer—usually Eliot Porritt—renders an independent judgment.

From The New Yorker • Aug. 15, 2016

The first computer-generated BBC One ident was called COW, another BBC acronym: this one stood for Computer Originated World.

From BBC • Dec. 2, 2013

Her answer appeared beneath Maddie’s scribbling pencil: Hostile ident, track 187 Maidsend 25 miles, est height 8,500 ft.

From "Code Name Verity" by Elizabeth Wein

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