identity crisis

American  

noun

1. a period or episode of psychological distress, often occurring in adolescence but sometimes in adulthood, when a person seeks a clearer sense of self and an acceptable role in society.

2. confusion as to goals and priorities.

   The company is undergoing an identity crisis.

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Etymology

Origin of identity crisis

First recorded in 1950–55

Example Sentences

Lululemon is in the middle of an identity crisis and last month said its CEO, Calvin McDonald, will step down in January.

From The Wall Street Journal

Lululemon is in the midst of an identity crisis and earlier this month said that its CEO, Calvin McDonald, will step down in January.

From The Wall Street Journal

But even as it keeps printing money, the Big Ten has run into something of an identity crisis as the country’s richest conference.

From The Wall Street Journal

Some shoppers say the brand is having an identity crisis.

From The Wall Street Journal

Struggling with depression, an identity crisis and unresolved childhood wounds, he retreated to a bedroom in a rented New Jersey house to confront it all.

From Los Angeles Times