in your face

American  

[in yoor feys] / ˈɪn ˌyʊər ˈfeɪs /

idiom

Informal.

1. Also in-your-face

   1. seeming to express or invite confrontation; defiant, militant, or provocative.

      His political commentary is always in your face.

      Something drives him to break every rule, and to do it with a deep-down, in-your-face belligerence.

   2. displayed or advertised flagrantly, obtrusively, or forcefully.

      Everywhere you go, alcohol is in your face.

   3. (of a color, flavor, or the like) strong or vivid; bold rather than subtle.

      The brew has a huge, in-your-face hop flavor, but very little bitterness.

2. in a provocative, flagrant, or bold way.

   They’re so brazen—they do their cheating in your face, daring you to do something about it.

3. (used as an exclamation to tease someone or flaunt something in a confrontational way).

   In your face, Cougars—we won!

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in-your-face British  

adjective

1. slang aggressive and confrontational

   provocative in-your-face activism

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in your face More Idioms  

1. Defiantly confrontational; also, an exclamation of contempt. For example, This show is not suitable for youngsters; its attitude about sex is in your face, or In your face, mister! This slangy expression originated in the 1970s in basketball as a phrase of contempt used against the opposing team and was extended to other areas by the mid-1980s.

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Etymology

Origin of in your face

First recorded in 1985–90

Example Sentences

“I guess this is another place for somebody to shove an ad in your face,” said the 47-year-old Yoder, recalling the first time he noticed one.

From The Wall Street Journal

As a show of gratitude to the girls and the gays, Os transforms from “Belladona” to Primadonna in vogue-ready house bangers like “Slay,” “Problemática,” and “Boom In Your Face.”

From Los Angeles Times

They developed an identity: get in your face, play defense, go hard.

From The Wall Street Journal

‘Does he ever just fetch things, instead .of throwing them in your face?’

From Literature

"We had to choose a song from a show that was sort of 'in your face', something that would really catch the eye, the attention of the agents in the audience," he said.

From BBC