Dictionary.com
Thesaurus.com
Showing results for brand awareness. Search instead for increase awareness.

brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The bank says the ASX-listed accounting-software provider “is beginning to see improved unaided brand awareness from increased U.S. brand spend, which is also supporting performance marketing.”

From The Wall Street Journal ● Sep. 11, 2026

Lilly has said it takes time to build brand awareness.

From The Wall Street Journal ● Jul. 15, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times ● Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's ● Jan. 8, 2026

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times ● Dec. 18, 2025

Random Word

Spin the wheel and learn a new word!

Get a word

Vocabulary.com logo
by dictionary.com

Dictionary.com's Learning Companion

Go beyond just looking up words.
Remember them forever with VocabTrainer.

Start training