brand awareness

British  

noun

1. marketing the extent to which consumers are aware of a particular product or service

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Example Sentences

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times

“This is about brand awareness and trying to reach a large audience,” Ferguson said.

From Los Angeles Times

The restaurant chain Portillo’s plans to expand nationally, so it wants to raise its brand awareness beyond its mostly Chicago-area base and hire more people, said Jill Waite, its chief people officer.

From The Wall Street Journal

Analyst William Park tells clients in a note that growth in both mobile and broadband subscriptions for the three months through October exceeded expectations, helped by brand awareness stemming from Tuas’s acquisition of M1.

From The Wall Street Journal

“Unlike many turnaround stories, Bath & Body Works’ brand equity is not the core issue, with nearly universal brand awareness in the U.S. and solid brand affinity from the core customer,” Barclays analysts wrote in an equity research note last week.

From The Wall Street Journal