Origin of insure
OTHER WORDS FROM insureo·ver·in·sure, verb (used with object), o·ver·in·sured, o·ver·in·sur·ing.pre·in·sure, verb (used with object), pre·in·sured, pre·in·sur·ing.
Words nearby insure
INSURE VS. ENSURE VS. ASSURE
What's the difference between insure, ensure, and assure?
Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance. Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure.
It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root sēcūrus, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.
Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.
Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.
Here’s a quick cheat sheet to remember the most common uses of each word:
insure = cover with insurance
ensure = make sure
assure = reassure
Here’s an example of insure, ensure, and assure used correctly in a sentence.
Example: She assured me that the company has ensured that every employee has the opportunity to be insured.
Want to learn more? Read the full breakdown of the difference between insure, ensure, and assure.
Quiz yourself on insure vs. ensure vs. assure!
Should insure, ensure, or assure be used in the following sentence?
We need to take action to _____ that this never happens again.
How to use insure in a sentence
Finally, make sure you have a system for keeping track of your insured contents in case you need to make a claim.
In an increasingly volatile world, insuring against disruptions can pay off quickly.COVID-19 and climate change expose the dangers of unstable supply chains|matthewheimer|August 27, 2020|Fortune
The bonds pay a high interest rate—often between 7% and 15% per year—but if the insured losses from a particular event exceed a specified threshold, the creditors lose their entire principle.Insurers are getting nervous as Hurricane Laura is set to make landfall as a powerful Category 4 storm|Jeremy Kahn|August 26, 2020|Fortune
Insurers typically rely on data from those it insures to help refine and assess risk.Alphabet’s Verily plans to use big data to help employers predict health insurance costs|Rachel Schallom|August 25, 2020|Fortune
At some point in the not-too-distant future, coastal properties could become too risky to insure at all, meaning property values would drop, meaning less money to build the things needed to protect against sea level rise in the first place.Morning Report: Power Company Challenged on Fire Prevention Plans|Voice of San Diego|August 25, 2020|Voice of San Diego
Proceeds from its North Sea drilling rigs will insure corruption and kleptocracy on a Nigerian scale.Up to a Point: A Free Scotland Would Be a Hilarious Disaster|P. J. O’Rourke|September 13, 2014|DAILY BEAST
Our two largest states, one working to insure its people and the other doing everything in its power to prevent that.
For example, over the weekend, the Wall Street Journal reported that Obamacare has done little to insure the uninsured.
As a freelance writer under the old dispensation, I had qualified as a Sole Proprietor and was able to insure both of us.
I practice true “health care,” as in going to the doctor when I am healthy to insure that I remain so.Suzanne Somers Responds To Critics, Says She Has A Thick Skin|Brandy Zadrozny|October 30, 2013|DAILY BEAST
He couldn't sell them; he couldn't burn them; he was even compelled to insure them, to his intense disgust.The Pit Town Coronet, Volume I (of 3)|Charles James Wills
He had but to insure his life for the amount he wanted, and let what would happen, she was safe.
Such a selection will insure a cigar of good quality; one that will hold fire and last the length of time appropriate to its size.
In mutual companies the persons insured act together to insure each other.
Both parties may insure the premises though the mortgagee cannot exceed his debt.